[Press Release] Gocochain and Eastern (1961) Form Strategic Partnership to Advance Supply Chain Visibility Across Asia-Pacific

Gocochain, a Taiwan-based provider of smart cold chain and real-time temperature monitoring solutions, is proud to announce a strategic partnership with Eastern (1961) Co Pte Ltd, Singapore’s largest refrigerated container servicing company. With over 40 years of experience in reefer maintenance and logistics solutions, Eastern (1961) operates a wide service network across Singapore, Australia, Hong Kong, Indonesia, India, Malaysia, Myanmar, New Zealand, Philippines, Thailand and Vietnam.  

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Through this partnership, Gocochain will integrate its innovative CoTag product series—including the CoTag wireless Bluetooth temperature loggers for transportation and the CoTag Connect real-time monitoring solution for storage facilities—into Eastern (1961)’s extensive logistics infrastructure. The goal is to enhance cold chain visibility and operational efficiency throughout the region.

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“Partnering with Eastern (1961) enables us to leverage their established infrastructure and deep expertise to enhance visibility and efficiency in logistics operations,” said David Chien, Co-founder and CEO of Gocochain. “Together, we aim to drive cold chain innovation through data-driven solutions.”

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“We are pleased to partner with Gocochain, whose dynamic and energetic management team brings fresh innovation to the market,” said Desmond Yeap, General Manager of Eastern (1961). “Their integrated monitoring solutions are thoughtfully designed and competitively priced, making them a strong fit for today’s evolving needs. We believe this collaboration will allow us to expand our offerings and deliver greater value to our customers across our regional network, particularly in industries such as food logistics, pharmaceuticals, biotechnology, floriculture, and semiconductors.”

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The collaboration will initially focus on deploying Gocochain’s solutions across Eastern (1961)’s existing network to strengthen logistics visibility. Moving forward, both companies will explore broader solution-level collaborations to address evolving cold chain needs across various industries and geographies.

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For more information, please visit the official websites:

Gocochain: https://www.gocochain.com

Eastern (1961): https://www.eastern1961.com.sg

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